Enterprise goal: Integrate global refractory resources and become a world-class leading brand of refractory products.；
The company's vision: to develop the future with partners, work together for a win-win situation, and create a new pattern of refractory industry.
Entrepreneurial spirit: unity, efficiency, pragmatism, and innovation.；
Business philosophy: people-oriented, environmental protection, leading technology, excellent quality, integrity and win-win, sustainable development. ；
Product Strategy: Adhering to a high-grade, high-quality, user-centric product development strategy.；
Service concept: follow the innovative, realistic, high-quality and mple service concept.；
Teamwork: Challenge is a kind of courage Struggle is a kind of spirit Introspection is a kind of growth Success is our belief. ；